Online marketing is an essential aspect of doing business in the modern market. Not so long ago, online marketing was limited to having a website, doing SEO, and perhaps having a blog. But the digital marketing sector has become increasingly multifaceted since them. These days you need to create content, run social media campaigns, do email marketing, optimise conversion rates, […]
Is your website attracting traffic but not retaining it? Most site owners invest heavily in SEO and PPC ads hoping to drive traffic. But the traffic is only useful if some of it ends up as paying customers. Attracting potential customers to your site slightly differs from driving traffic. For example, a clickbait headline can drive traffic, but not potential […]
A majority of businesses today are set up online. The Internet has proven to be quite a successful platform for budding entrepreneurs, although competition is just as stiff here as it is in the physical world. On that note, one of the most important things you need to consider where your site is concerned is its security. It does not […]
Running a business is never smooth, it includes plenty of ups and downs. This, however, is part and parcel of running a business or even being in a high position for a company. When you’re put in charge, you have numerous responsibilities around you, starting from looking into the employees’ lives, and even the customer complaints. These duties of your […]
If you look at the internet you will find a number of websites which are dedicated to selling different products. You may very well be using such a service yourself to buy the products you want to have. While you may be happy by being a customer of such a website there are people who take a step forward and […]
One of the most popular business forms in the current world is internet based business. As the name implies this kind of a business solely operate from its digital presence. There is usually a website, a good social media presence and a number of web based activities which keep this business running. In the recent years, with the development we […]
